There were three restaurants on the same block. One day one of them put up a sign which said "The Best Restaurant in the City."
The next day, the largest restaurant on the block put up a larger sign which said "The Best Restaurant in the World."
On the third day, the smallest restaurant put up a small sign which said "The Best Restaurant on this Block."
I like that, it's a good one.
It illustrates a basic principle of niche marketing. If you are the "little guy," you will always lose in a head-to-head battle with your big competor, because you cannot overcome the inequality of resources.
The solution is to completely dominate in one, limited area. It is akin to a dozen Athenians (or was it Spartans?) holding off the entire, Persian army because they controlled a narrow, strategic pass.
This joke is actually even better. Because if the little restaurant has the best coffee on the block, and the big restaurant has the best coffee in the world, then the little restaurant's coffee must be even better than the best in the world!
Love is what matters most!
Yep, that's kind of the point of the joke. I think this was also made into a fable...
Theres no other place like home or is there..............